MINING DATA IMPLEMENTATION ANALYSES SALE OF COSMETICAL PRODUCTS USING APRIORI ALGORITMS ON BALQIS TOKO
Keywords:
Data Mining, Algorithms Apriori, AssociationsAbstract
In business, the implementation of Apriori data mining algorithms can help entrepreneurs in making decisions about what is related to the supply of goods. Balqis cosmetics store is a store that sells a variety of cosmetic brands. The sale resulted in a sale transaction. Day-to-day sales transactions lead to data accumulation, because there are a lot of sales that happen every day. An attempt to increase sales can be done through the processing of transaction data. Transaction analysis is aimed at more effective sales by utilizing the data of transactions already available. The Apriori algorithm used in this research is to find frequent itemsets. Data mining processing aims to find out what cosmetics consumers buy, can be done with techniques of analysis of consumer purchasing habits
Keywords : Data Mining, Algorithms Apriori, Associations.
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